
Creative Executive Pierce Thiot, 40, Dies of Pulmonary Embolism in Utah
Pierce Thiot, the head of creative for brand and entertainment at Maximum Effort, died at age 40 from a pulmonary embolism at his home in Orem, Utah. The company, co‑founded by Ryan Reynolds and George Dewey, highlighted his work on high‑profile campaigns for brands such as Apple, Nike, DoorDash and Mint Mobile, as well as his contributions to the launch of Apple TV+ and multiple Emmy‑nominated projects. Colleagues remembered him for his creativity, humor and generosity, noting his long‑standing partnership with Kathleen Swanson and his family, including his wife Stacy and children Adelaide and Jackson.



